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The domain mrcashloans.co.za had the following in the web page, "Here at Mr Cash Loans, we mainly deal in the following types of loans." I observed that the website stated " All of our loan products are unsecured loans, meaning that you do not need surety in the form of an asset, such as your house or car, to secure your loan." They also stated " If you have difficulty in getting loans approved come to us for excellent service and fast approval. The ability to take back control of your finances is now squarely within your hands. This is a great way to impose discipline! Most financial institutions will ap." The meta header had Loans as the first keyword. This keyword was followed by cash loans, loans online, and cash loans online which isn't as urgent as Loans. The other words the site used was Personal Loans. personal loans online is also included but could not be understood by search engines.